Features
Email with campaign depth
Everything you need from a modern ESP — plus Genie compose, real MJML, and a path into GenieOS. Scroll the stack below.
Chat to email
Genie compose
Describe the campaign in plain English. Genie composes subject, body, and MJML structure with your brand voice — then you refine in chat or the visual editor.
- Brand-aware compose from your GenieOS brand book
- Clarifying questions as clickable cards, not guesswork
- Supplied images used before generating new heroes
Genie compose
Live previewBrief
“Directory launch — editorial, one CTA, health-data home.”
Arrives designed
NEW RELEASE
Your health data finally has a home.
Explore the DirectoryMJML craft
Templates & editor
MJML is the industry stack for responsive email: columns stack, buttons stay tappable, and clients that fight HTML still get a readable layout. Mail Genie gives you that foundation with a real visual inspector — Chat or Design, phone to desktop — not a toy drag-and-drop that breaks in Gmail.
- Mobile-first out of the box — MJML stacks cleanly on phones without a separate “mobile template”
- Phone · tablet · desktop preview in the same editor (same chrome as GenieOS email)
- Block inspector for text, images, buttons, and sections — theme roles from your brand kit
Identity → inbox
Brand kit
Colours, typography, voice, and imagery from GenieOS flow into templates and Genie compose — so campaigns look like your brand, not a stock ESP layout.
- One brand kit shared across email, pages, and social
- Themes seed from extracted or hand-authored brand rules
- Logo and imagery from the Asset Manager
Brand kit
Live previewColours, type, and voice flow into every template
Nurture
Sequences
Build nurture flows, onboarding drips, and lifecycle journeys — with Genie help on the canvas and honest enrolment via lists or API.
- Visual sequence canvas with wait, branch, and send steps
- Enrol contacts from lists or transactional triggers
- Genie bar for flow changes without leaving the editor
Sequence canvas
Live previewEnrol
Wait 2d
Send email
Branch
List · API · sample flow
API & test
Transactional send
Render templates with variables, send idempotently, and test from the designer before anything hits a real inbox.
- POST /v1/templates/{key}/send with schema contract
- Test send from the template editor
- Idempotency keys for safe retries
Transactional API
Live previewRendering template…
Idempotent · variables merged
Domains & trust
Deliverability
Connect MailerSend (and sibling connectors), verify SPF, DKIM, and DMARC, and send from domains that match your brand — not a shared pool by default.
- Custom sending domain setup with guided DNS
- Connector install wizards for ESP credentials
- From-name and reply-to aligned with brand identity
Sending domain
Live previewmail.yourbrand.com
- SPFPending
- DKIMPending
- DMARCPending
Honest reporting
Send analytics
Opens, clicks, and send status without inflated vanity metrics. Spark shows honest totals; Glow unlocks the breakdowns serious reporting needs.
- Send and engagement totals from day one on Spark
- Open and click rollups per template and campaign
- Glow adds time-series and deeper segmentation
Send analytics
Live previewOpens · last send
0
CTR
4.2%
Creation loop
Campaigns
Campaigns tie templates, lists, sequences, and links together — so a launch is one brief, not five tools and a spreadsheet.
- Multi-artefact campaigns: email, page, social, links
- Genie orchestration across surfaces in one transcript
- Approvals when governance matters
Campaign loop
Live previewOne brief
Page
One brief
Social
One brief
Links
One brief
Genie orchestration · shared transcript
Start free
Compose your first email in Spark
No credit card to try. Upgrade inside GenieOS when you need deeper analytics, custom domains, or team seats.